Admetrics provides two metrics for transparently measuring engagement:
Dwell rate is the percentage of users that interact with an ad in some way – like hovering, clicking, playing a video or interact with custom ad functionality.
Dwell time counts the number of seconds that a user is interacting with an ad.
Gain transparency into ad and creative performance across executions.
Get a deeper understanding of how users engage with your brand.
Track if, how and how long users engage with your ads.