Engagement Tracking
Engagement Tracking provides data that is essential to gain a deeper understanding of ad performance.
Impression based performance metrics alone provide only superficial insight into ad performance, leading to wrong conclusions. 

Combining viewability data with additional engagement metrics adds a whole new layer of transparency and analytical insight, enabling advertisers, publishers and agencies to make well-founded decisions to maximize ROI.

Engagement Tracking: What is the 'Dwell' metric and why is it important?

Admetrics provides two metrics for transparently measuring engagement: 

Dwell rate
 is the percentage of users that interact with an ad in some way – like hovering, clicking, playing a video or interact with custom ad functionality. 

Dwell time
 counts the number of seconds that a user is interacting with an ad.

Custom attention metrics

Apart from the standard engagement metrics, Admetrics can be configured to track every kind of other custom or ad format specific engagement event, like expansion rates for pop-out display ads or view time of video ads, you name it.

Live Demo

How Engagement Tracking works

See how Engagement Tracking measures viewability, dwell and interaction in this demo:
Real-time stats
Creative A
Viewable? YesNo 00:00
Dwell time00:23
Click/Hover events00/00
Creative B
Viewable? YesNo 00:00
Dwell time00:00
Click/Hover events00/00
Video and Mobile

Full spectrum

Admetrics tracking technology covers the whole spectrum of display ads, on both desktop and mobile and including video ads. Using the MRAID standard, admetrics provides tracking of in-app ads as well.

With video-specific metrics like Audibility, Play time while in view or Completion rate while in view, admetrics delivers the necessary analytical depth to take advantage of the popularity of web video and video ads on all devices.

Working with the data

Engagement Tracking comes with Admetrics Dashboard, our own web-based analytics application. Admetrics Dashboard enables users to conveniently gather actionable insights from Admetrics tracking data and other data sources.

Getting started

Admetrics Engagement Tracking is based on javascript code, which means integration is easy and fast. The tracking code can be piggybacked with regular impressions, so there is no change whatsoever needed to the advertisers‘ creative assets.


Common applications

Ad performance

Gain transparency into ad and creative performance across executions.

Brand Engagement

Get a deeper understanding of how users engage with your brand.

User Engagement

Track if, how and how long users engage with your ads.

Track Record

Proven results

Interested? Want to arrange a demo?
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