Viewability & attention measurement

To truly understand ad performance, it is essential to consider attention metrics

Impression based performance metrics alone provide only superficial insight into ad performance, leading to wrong conclusions. 

Combining viewability data with additional attention metrics adds a whole new layer of transparency and analytical insight, enabling advertisers, publishers and agencies to make well-founded decisions to maximize ROI.
Examples

Results and findings from real viewability tracking data.

Live Demo

This is how Attention Tracking works

See how Attention Tracking measures viewability, dwell and interaction in this demo:
Reset
Real-time stats
Creative A
Viewable? YesNo 00:00
Dwell time00:23
Click/Hover events00/00
Creative B
Viewable? YesNo 00:00
Dwell time00:00
Click/Hover events00/00
Background

What is Dwell and why is it important?

Admetrics provides two metrics for transparently measuring attention: 

Dwell rate is the percentage of users that interact with an ad in some way – like hovering, clicking, playing a video or interact with custom ad functionality. 

Dwell time counts the number of seconds that a user is interacting with an ad.
Video and Mobile

Full spectrum

Admetrics tracking technology covers the whole spectrum of display ads, on both desktop and mobile and including video ads. Using the MRAID standard or the Open Measurement SDK, admetrics provides tracking of in-app ads as well.

With video-specific metrics like Audibility, Play time while in view or Completion rate while in view, admetrics delivers the necessary analytical depth to take advantage of the popularity of web video and video ads on all devices.
Data Studio

Working with the data

Viewability & Attention Measurement comes with Admetrics Data Studio, our web-based analytics application. The Data Studio enables users to conveniently gather actionable insights from Admetrics tracking data and other data sources.
Scenarios

Common applications

Our attention metrics can be leveraged for a broad range of analytics and optimization tasks, often in combination with other metrics, or even custom, vendor proprietary metrics. However, there are a number of basic applications for attention tracking. These include:
Optimize Ad Performance
Gain transparency into ad and creative performance across executions.
Understand Brand Awareness and Engagement
Get a deeper understanding of how users engage with your brand.
User Behaviour
Gain insights about how the audience.interacts with your creatives.
Campaign Monitoring
Monitor if your campaigns are performing as expected.
Bid More Efficiently
Use viewability and attention data to improve your bidding algorithms.
Integration

Getting started

Viewability & Attention Measurement is based on javascript code, which means integration is easy and fast. The tracking code can be piggybacked with regular impressions, so there is no change whatsoever needed to the advertisers‘ creative assets.
Track Record

Proven results

Admetrics' viewability technology for desktop banner ads has been verified and accredited by ABC, the European media industry's body for ad measurement.
Privacy

GDPR Compliance

Like all admetrics solutions, Viewability & Attention Measurement is built according to the privacy-by-design principle and conforms 100% to the strict requirements of the EU's new privacy regulation.

Viewability & Attention Measurement does not store or process PII data and does not rely on any other active tracking technology (Cookies, etc), so explicit user consent is not required.

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