Google Analytics vs. Admetrics

BEFORE YOU FINALLY DECIDE ON A TRACKING AND ATTRIBUTION TOOL,
you should get to know Admetrics.
Trusted by more than 100 DTC Brands

Customer Stories

Heimplanet
"The experiments tool was invaluable in this process. It allowed us to quickly pinpoint winning and underperforming ads, enabling efficient budget reallocation."
Jonas Griztmann
Marketing Manager, Heimplanet

90%

faster testing
Oatsome
“We've observed a dramatic and clear difference in our CAC since we started using Admetrics. It's quite remarkable – our CAC decreased by 20%.”
Lukas Rauscher
Controlling, Oatsome

20%

CAC reduction
Sugargang
“We could triple our ROAS and also on TikTok we could scale more efficiently. And most importantly, we can scale based on real, accurate data.”
Tim Thies
Marketing Manager, SugarGang

3x

ROAS

Admetrics is not for every brand

Shops with annual revenues in the 7- to 8-figure range
Active on multiple sales and advertising channels
At least €15,000 in monthly advertising budget

Comparison: Google Analytics vs. Admetrics

More than just a tracking tool

Tracking & Attribution

Understand the entire

Customer Journey

Forget inaccurate performance data. Capture all customer touch points – fully GDPR compliant. Gain deep insights into the customer journey and conversion paths. Which tactics and channels have the greatest impact? Scale the best campaigns, ads, and messages – and discontinue what doesn't perform.
Business Intelligence

A central source

of truth

Manual reporting is a thing of the past: With Admetrics, all data sources are combined in customizable dashboards. For your team, this means higher data quality, faster decision-making processes, and less frustration from switching between different tools, tabs, or tables.
Marketing MIx modeling

20 to 30% more profitable

budget allocation

Our AI model PRISM4 was trained based on top DACH D2C brands and delivers a precise picture of which marketing channels actually drive revenue—from digital platforms to offline channels. PRISM4 makes the impact of each measure visible, even without relying on third-party cookies. This allows you to distribute your budgets on average 20 to 30% more effectively.
Data Activation

Train algorithms with

superior data

We offer precisely tracked conversions, enriched with our data, directly to advertising networks such as Meta, TikTok, and others. This improved data quality enables algorithms to fully exploit their potential—leading to up to 90% higher ROAS. Rely on optimized data and significantly enhance the efficiency of your advertising to achieve maximum return from your advertising budget.
CROSS MATCHING

Marketing performance

for Amazon etc.

Our cross-matching feature allows brands that sell on marketplaces to determine whether buyers are truly new customers or if they have previously purchased through other sales channels like Amazon. Additionally, it detailedly shows how shop marketing impacts other channels. This enables you to not only understand the influence of your marketing decisions on platforms like Amazon but also to optimize your strategy across channels and tailor it specifically to your customers.
ExperimentATION ENGINGE

Outpace your

competition

Utilize the Bayesian statistics engine to analyze effective strategies and make informed, data-driven decisions that propel your goals. Comprehensive evaluations of landing pages and entire funnels help in crafting more effective ads. This tool not only allows you to compete but also establishes you as a market leader, steering your advertising approach to not only respond but also set the pace. Leverage insights to improve, refine, and optimize the effectiveness of your strategy.
Money back guarantee

Guaranteed better performance

within 90 days

Or your money back!

Why Admetrics is better

Admetrics is perfectly suited for performance marketing professionals,
especially if you are continuously testing creatives, funnels, and offers.

Not just software,

but a team of experts

Our expert team ensures that all data connections function smoothly, providing you with precise insights into the customer journey. But we offer more than just software – our personal support is by your side, helping you to strategically deploy your marketing budget so that no resources flow into unprofitable projects.We guide you through the entire process, helping you to fully realize the potential of your marketing strategy.

Customized

Marketing Data

We analyze your marketing strategy and tailor the tool precisely to your needs. This is the only way we can ensure that no important data is lost and that you get the maximum benefit from our tool.

German Servers &

GDPR Compliance

We ensure that all data is processed securely and in full compliance with GDPR on German servers. This enables you to optimize your cross-channel marketing strategy based on data, with the highest standards of data protection and without compromises in compliance.

Common Questions

How does the price model work?
The floating price model adjusts based on your monthly ad spend. For example, in the growth package, the first $20,000 of ad spend is included in the package cost. Beyond $20,000, there is an additional fee of 1.5% of the additional ad spend. We are happy to discuss custom pricing if you spend more than $100k per month on marketing or need any of the custom features or support options.
What does the 21-day free trial include?
The 21-day free trial is available for all packages—Startup, Growth, Business, and Premium. It includes full access to the features listed in your chosen package, allowing you to test the functionalities before committing to a monthly payment.
Can I switch between plans if my ad spend or business needs change?
Yes, you can switch between plans based on your current ad spend and business needs. It's recommended to review your plan regularly to ensure it fits your marketing efforts.
Are there any discounts available for long-term commitments or larger marketing budgets?
We provide discounts for longer term contracts (> 6 months) and customized plans for larger budgets (>$100k / month) or other custom features or support options. Please get in touch with us for an individual offer. It is also possible to allocate the inclusive volume over the entire contract period - which can lead to significant savings, especially for seasonal products.

Regain trust in your data and make better decisions.

All data in one place. Always up-to-date. Specifically developed for e-commerce teams. Setup in under 15 minutes.