Measure, correlate and understand traffic quality

Ad Measurement + Verification

Our event based measurement framework features industry-leading viewability and attention metrics, contextual analysis and brand risk classification coupled with latest fraud prevention technology.

Measurement

More transparency through precision metrics

Our precise measurement solutions provide powerful metrics and allow for customization of metrics and scores based on specific requirements of our clients.

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Viewability + Attention

Truly understand ad performance by considering attention metrics.

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Contextual classification +
brand safety

Understand where your audiences are and make sure that ads do not appear in an inappropriate context.

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Fraud prevention

Detect fraudulent traffic sources and minimize non-human spend.

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Bid intelligence

Programmatic bid optimization through real-time insights on app, url and user/device level by considering context, brand safety, traffic quality and fraud risk.

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