Quantify is a game-changing approach to experimentation that allows marketing teams to conveniently and efficiently run tests and experiments in any channel.
Forward thinking brands and agencies leverage Quantify to switch to an agile always-on experimentation process.
In every aspect a superior testing framework
Quantify is more efficient than the current industry practice and outperforms traditional testing and experimentation methodologies by eliminating the flaws and inconveniences of A/B tests.
Quantify works on any comparable dataset. Campaigns, publishers, placements, creative design, messaging, email copy, audiences and bidding strategies amongst many others.
Make decisions 60% to 90% faster
Quantify requires 60% to 90% less data than significance tests, which leads to less time and observations (traffic) being required to get conclusive results.
With Quantify variations can be switched at any time while it’s results are guaranteed to be always accurate, allowing a highly accelerated campaign optimization cycle.
Being able to test any number of variations at the same time provides additional flexibility.
Ease of use
Quantify equips marketers with analytical capabilities that have previously only been available to experienced data scientists. By lifting the depencency on external or internal data science resources to run experiments marketing teams can now finally take full control of their experimentation roadmap.
No data science background required
Quantify is built for marketers and does not require a background in data science or statistics.
No additional setup or trafficking efforts
Quantify does not introduce additional steps into the trafficking process. Just add new variations - no need to setup or configure experiments beforehand.
Convenient user interface
Quantify is integrated into our convenient Data Studio which provides granular drilldowns, pivot tables, custom dashboard and much more.
More meaningful results through credible intervals
Quantify presents its results in a meaningful and actionable way.
Meaningful and actionable
Insights from day one
Quantified, qualified and actionable
KPI’s are presented as credible interval: With a probability of 95% the actual KPI value lies within that range. The most probable value is provided additionally.
Run controlled experiments or compare the performance of variations to a specific variation - the baseline. Quantify calculates the incremental lift of each challenger to the selected baseline and visualizes it as a credible interval.
Insights from day one
There’s no need to define a test period beforehand. A low number of observations yields wider credible ranges that will get narrower the more observations are processed. Test peeking is explicitly allowed as the results are always accurate.
Quantify does not only speed up decision making processes, but also opens up a whole new spectrum of possibilities by putting experimentation at the core of your marketing strategy. Be it for exploration of new channels or trends, validation of product-market fit or pricing strategies or optimisation of any kind of marketing campaign - the use-cases are vast.
With Quantify BoomBit Games were able to increase the ROAS of campaigns by more than 30%. The CMO confirms:
“It helped us to gain a better understanding of our audiences, how they react to new games and features and which targeting strategies work best.
The results provided by Quantify have been invaluable as they allow us to iterate faster and to optimize our advertising efforts.”
A new approach to experimentation
Always-on experimentation is a process that enables brands to iterate, optimize and innovate faster by constantly learning from ever-running marketing experiments. Continuously testing and learning allows the constant optimization of many campaign aspects, such as bidding strategies, audience targeting, creative elements and messaging to name a few. Quantify supports switching to always-on experimentation by helping marketing teams to carry out and analyze experiments at ease and without hurdles and restrictions.
Whitepaper: Machine-learning paired with Bayesian statistics
Quantify combines Bayesian statistics and machine learning algorithms to provide more meaningful results up to 10x faster than the current industry practice. To make clear how and why it performs better we provide details in a whitepaper.
Quantify: Decision making, multivariate testing and data exploration via robust statistical modelling
PDF, 15 pages, 3.2 MB
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Leverage always-on experimentation to innovate faster, continuously learn and make smarter decisions.