Your role
We are looking for a Marketing Data Analyst who will work with our clients data to improve decision-making processes by creating metrics, dashboards & reports, setting up and analysing marketing experiments and configuring our marketing analytics tech stack.
Responsibilities
- BigQuery scripting (one-off scripts, data transformation, model implementation)
- Consulting customers reg. data-driven decision-making
- Setup and analyse A/B/n tests
- Streamline and automate data-collection, -transformation and decision-making processes
Required skills
- good command of SQL (BigQuery + Postgres dialects)
- understanding of digital marketing basics (tracking concepts, pixels, tracking parameters)
- understanding of KPIs and attribution concepts, specifically for e-Commerce businesses
- good understanding of marketing experimentation and A/B testing methodologies
- perfectly fluent English
Optional skills
- advanced modeling concepts (Shapley, Markov, MMM)
- PyData ecosystem (Numpy, Pandas, statsmodels)
- Bayesian statistics
- German