Media and consumer attention to unsafe ad placements is at an all-time high. That's why, especially considering the rise of programmatic placements, turning a blind eye to context is simply not an option anymore, not only because of the risk to the ad spend but also to protect brand reputation itself. The fallout of negative audience reaction can be crippling.
Admetrics' brand safety solution scrapes the content of a domain and runs it through a classifier that leverages machine learning to understand the context, meaning and tone of the content that is accompanied by ads. The results are mapped against brand protection categories like adult, illegal drugs, terror, hate speech, etc.
Our algorithm can also reflect custom categories to accommodate brand specific safety policies by adding individual keywords or domains.