News & Resources

Introducing performance trends

November 20, 2024

How to calculate ROAS for e-commerce companies

November 18, 2024

Top native ads platforms and strategies for effective advertising

November 18, 2024

Ecommerce KPIs for business success

November 14, 2024

Multi-touch attribution for e-commerce and DTC companies

November 13, 2024

Introducing Cohort Analysis

November 13, 2024

Understanding radio media planning

November 12, 2024

How to retain holiday shoppers

November 10, 2024

UTM parameters for ad tracking to enhance marketing analytics

November 7, 2024

E-commerce Trends 2025: A comprehensive overview

November 6, 2024

Instagram SEO for e-commerce: Top 8 tips for enhanced discoverability

November 5, 2024

Customer journey analytics software

November 4, 2024

Ad spend monitoring: Optimizing your marketing strategy

November 3, 2024

ROAS in e-commerce: Effective advertising strategies

November 3, 2024

How to calculate ROAS - What it is and why it matters

October 31, 2024

Average CPM YouTube: An in-depth look

October 30, 2024

Ad budget calculator: Guide to optimizing your marketing spend

October 30, 2024

Guide to eCommerce conversion rate optimization: 20+ Proven tips for success

October 28, 2024

Advertising industry spending: Trends, insights, and industry-specific analysis

October 28, 2024

How Google ads tracking works to boost your advertising strategy

October 27, 2024

E-commerce email marketing strategies to boost conversion

October 25, 2024

ChatGPT SEO: All you need to know

October 22, 2024

TikTok marketing strategy tips for e-commerce brands

October 20, 2024

Optimize Google ads: Boost performance and improve ranking

October 15, 2024

E-commerce strategies for Black Friday and Cyber Monday

October 14, 2024

Email Marketing for e-commerce: Driving sales and building customer loyalty

October 11, 2024

Using split tests to maximize sales during Black Friday and Cyber Monday

October 9, 2024

Creative testing to optimize ad performance

October 4, 2024

Advertising ROI calculator for optimizing marketing efficiency

October 3, 2024

Influencer marketing campaigns: Multi channel strategies beyond Meta and Google

September 30, 2024

Criteo analytics for e-commerce brands

September 27, 2024

Best ChatGPT prompts for marketing: 19 powerful ideas to boost your strategy

September 26, 2024

Outbrain Analytics: Using Admetrics for accurate insights

September 25, 2024

ChatGPT prompts for marketing: Unlocking AI-driven marketing success

September 25, 2024

CLV to CAC Ratio: The ultimate 2024 guide

September 24, 2024

The ultimate e-commerce growth formula: KPIs that fuel business success

September 21, 2024

Understanding Taboola Analytics: Unlocking the power of native advertising

September 20, 2024

Q4 Special: How to prepare for Black Friday Cyber Monday: Proven Strategies to Maximize Sales in 2024

September 9, 2024

Surviving the Temu and Shein market surge in Europe: Strategic insights for DTCs

September 5, 2024

Getting started with Marketing Mix Modeling (MMM) with Admetrics' PRISM4 for D2C brands

August 28, 2024

How e-commerce companies can compete against Temu and Shein

August 27, 2024

How to scale Facebook ads effectively

August 21, 2024

DTC Dive #14 Cash conversion cycle

August 20, 2024

Multi-Touch-Attribution, people based strategy, and MMM in e-commerce marketing

August 16, 2024

Optimizing your marketing budget allocation for DTCs: A complete guide

Budget allocation and strategic planning with Marketing Mix Modeling

Comparing Marketing Mix Modeling (MMM) with Multi-Touch Attribution (MTA)

Introduction to Marketing Mix Modeling (MMM)

Meet Ava: Admetrics' AI assistant for E-commerce marketing

DTC Dive #13: Organic social media marketing strategies for DTC brands - Max Schaubel, DriftElement

DTC Dive #12: WhatsApp marketing with Johannes Mansbart, Chatarmin

DTC Dive Podcast #11: Navigating SEO Strategies for E-commerce Growth - Maurice Marinelli, Webstube/Findling

Welcome to the brand-new Admetrics user interface

Introducing the Admetrics Chrome Extension

Cognitive biases to consider in your e-commerce marketing strategy

Introducing post-purchase survey for enhanced customer journey insights

Selling on Shopify and Amazon: Maximizing revenue for DTC growth

When to use a short attribution window to optimize your ads

DTC Dive #10: Subscription models for better turnover planning - Damian Bungart, Nano/Mate

DTC Dive #9: D2B strategies for global growth - Adnan Alicusic, Notabag

February 14, 2024

DTC Dive #8: Conversion-Strategies for exponential growth - Carl Weische, Accelerated

February 6, 2024

Unlocking TikTok creativity: Inspiration for when you're feeling stuck

February 6, 2024

How to track influencer marketing with Admetrics Data Studio for Shopify

February 5, 2024

New feature: Amazon sales and Amazon ads data now available

February 1, 2024

Unlocking customer behavior: Gain insights with the Time to Conversion Report

January 30, 2024

Admetrics for Shopware Stores: Integration is now available

January 23, 2024

DTC Dive #7: Inhouse Performance Marketing - Lukas Rauscher, Till Körner, Oatsome

January 23, 2024

TikTok analytics: How to measure the efficiency of TikTok ads

January 15, 2024

Marketing in a recession: How consumers' behavior changes during downturns

January 3, 2024

Customer story: Oatsome

December 27, 2023

Scaling in-house logistics

December 11, 2023

Best practices for building a subscription-based model and growing recurring revenue

December 1, 2023

Boosting conversion rates: Key strategies to convert more visitors into customers

November 28, 2023

DTC Dive #5: Scaling a DTC Brand from 7 to 8 Figures

November 27, 2023

iOS 14+ update impact on ad performance on Facebook, TikTok & Co

November 22, 2023

Marketing in a recession: Strategies for DTC brands

November 20, 2023

Customer story: Heimplanet

November 15, 2023

Get a competitive edge by analyzing returns

November 14, 2023

DTC Dive #4: Scaling profitably despite low AOVs with Enis Eyari, Bumpli

November 13, 2023

November updates: Landing page analytics, ad management & interactive dashboards

November 10, 2023

DTC Dive #3:Optimizing long customer journeys with Jonas Gritzmann, Heimplanet

October 30, 2023

Supercharge your revenue with Admetrics' new CLV and cohort metrics

October 26, 2023

October Product Updates: Your omnichannel data at your fingertips

October 24, 2023

Customer story: Bumpli

October 24, 2023

DTC Dive #2: How to go viral on TikTok with Adrian Balbegi, founder of SugarGang

October 23, 2023

The ultimate guide to digital marketing reporting for Shopify

October 9, 2023

How to create your TikTok ads creative strategy: Best practices for DTC brands

October 1, 2023

The Ultimate 2023 Black Friday Cyber Monday E-Commerce Playbook

September 27, 2023

E-Commerce metrics that matter: Reference guide for driving more sales

September 12, 2023

Customer story: SugarGang

September 4, 2023

Google Optimize sunset and how to continue with ad and landingpage experimentation

August 29, 2023

Quantify: Decision making, multivariate testing and data exploration via robust statistical modeling

Why DTCs should consider POAS instead of ROAS

Measuring ad performance beyond ROAS for DTC brands

How to use ChatGPT to write video ad scripts for TikTok

Landing page analytics: Find out which landing page works best

Predictive audiences: leverage first-party data for prospecting and retargeting

iOS17 Tracking apocalypse: The end of performance marketing?

Top strategies for boosting Average Order Value - AOV

Beyond Shopify analytics: How to measure the performance of your Shopify store in 2023

Marketing attribution bias: What it is and how to overcome it

Introducing aROAS + aPOAS: Bridging the gap between customer acquisition and reactivation metrics